The buzzwords for the 21st century. What started out as just a way to connect people for socializing has become the latest innovation in marketing. These days, if one is not on Facebook one is sure to get some blank stares. Just as often, businesses that aren’t developing their social media are now missing a crucial element to their own marketability. Social media is now exceeding the use of social connecting. Social media now gives businesses the opportunity to connect with a much larger audience on an interactive level.
This is where I come in. As the intern for IMECUS, I have taken charge of all social media. I created a Facebook fanpage and Twitter feed while maintaining the blog through IMECUS. Though it may seem silly, it is absolutely necessary. When job searching, they say network and spread the word to how useful you could be. Don’t businesses do the same thing? Job hunting is selling oneself to companies. Companies are trying to sell themselves to consumers. Social media helps with constantly putting oneself out there.
I am in charge of sustaining IMECUS’ social media. Twitter feeds and Facebook pages are only powerful if they are updated regularly. The worst thing to do is create any account and then don’t maintain it. You can’t grow a plant without giving it sunshine and water. I started the Twitter feed with some messages about the work here, final video products, and connections to the website. We have been posting videos to the Facebook page while I have been updating the blog. Blogs are a great way to give life to a website, remain informative, and maintain of level of entertainment. All three have a way to compliment each other as well.
By using several different social media accounts, I hope to give IMECUS professional exposure. I have been enjoying the social media development and hope that I can learn more from my experience. If you haven’t already visited, check out our Facebook, Twitter, or add our blog to your RSS feed with the links below!
Until next time,
Craig