It has been an amazing journey. A few months ago, I didn’t know what to expect from my time here with IMECUS. I have learned so much about the real world and myself that I will use for the rest of my life.

As my last post, I will reiterate the message that I hope I have been conveying to you for the past semester.

What we are creating here at IMECUS isn’t just a product. It is a passion. A product would be the same thing for anyone to buy: Cheap. Fast. Mass-produced.

IMECUS isn’t built upon such an unstable foundation. It is built upon the enthusiasm we have to create for YOU! I actually was able to create a product called, “time flies when you are having fun.” It is a time-lapse video production concept that was inspired by a radio advertisement for a particular restaurant. The project is a short video that shows time-lapse footage on the busiest night of a restaurant or hospitality establishment. The great thing about the video is that it can apply to many different companies while highlighting the establishments unique flair at the same time.

We take our inspiration and create based on YOU. IMECUS doesn’t create for the unknown customer. We create for the people we make connections with. We actively engage to create a unique story. The reason I have emphasized the “story” this past semester is because it is what makes connections.

Businesses need to connect with their customers. Customers need to connect with the products. We don’t need guarantees. We don’t need special offers. We don’t need mass-production. We want reliable, intimate, unique experiences. We want a story.

With that being said, I have learned the value of the quality experience I want with a product. As an intern, I have been very satisfied with the quality of my experience with IMECUS. Please feel free to connect with me about my internship at IMECUS or marketing experience in general through my blog.

I hope the next intern picks up where I left off. Thanks for being so loyal. And stay in touch with IMECUS!

- Craig