This is a video we created for a referral group in Wilmington, NC. We used green screen technology, alongside some simple, stylish animation. It has since been used in countless presentations all over the country and talked about in blogs, posts and forums around the globe.

The main challenge of this project was to show value in a service that isn’t tangible. Testimonials work wonders in this way. Using first hand accounts of graduates from the Novation Selling camp, we were able to piece together a myriad of positive opinions to build trust and security in the product. The questions animated in text form were carefully crafted and directly targeted at decision makers in charge of a work force.