marketing advice

People are buying with their heads, not with their hearts.

A logical approach will outwit a romantic approach, but you must be at your most creative to make a logical message memorable.  This is old advice to the companies listed in this link.

http://ping.fm/A7KTT

BACKWARDS ANSWER
Instead of looking at who you’re getting and why, take a look at who you’re not getting and why you’re not getting them.

1. Who isn’t coming to you?
2. Why are these people not coming to you?
3. Are you prepared to broaden your message to appeal to people who haven’t been attracted to you in the past?

I bet there’s something you can offer clients for free -as an incentive to spend over x dollars on your product.

For all the technology in the world, handwriting is one of the most romantic ways to communicate. When was the last time a client saw your handwriting?

If you find yourself collecting lots of business cards, and sometimes struggle to remember exactly who gave you what, write a few words on the card to remind you of where you met and what was talked about.

More tips coming in 09!

Q:  How do I know if TV advertising is right for my company?
A:  Customer surveys conducted by Nielsen Media in 2008 suggest that television advertising is the most influential vehicle of advertising across every age group and pay bracket in the USA.  Furthermore, nearly 70 percent of those surveyed suggested that TV advertising was more persuasive and more influential than any other medium.  A full list of Nielsen statistics is available upon request.

Q: How do I know if web video advertising is right for my company?
A: Web videos are becoming as popular as websites themselves. If you’re not armed with a web video to promote your products or services, there’s a good chance your competitors will be. Customers are using the internet to shop with a new, mouse-clicking confidence. Your web presence has never been so crucial - so stay attractive and engaging with a video that welcomes visitors to your home page.

Q:  Will iMEC offer assistance for just one service, script writing or file converting for example?
A:  Absolutely.  iMEC is a full service production facility, but we also provide support for a variety of individual services.  You’ll find a contact tab at the top of this page, which you should fill out for a specific service request.  We’ll respond within 24 hours.    Feel free to take the virtual elevator tour for a more in-depth understanding of what we can offer you.

Q:  Where is iMEC located?
A:  iMEC headquarters is based in the picturesque surroundings of Downtown Wilmington, NC.