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It took about eight takes to get the timing right for the stocking pull, give the hand a hand! Unfortunatley a Christmas mug was shattered in the making of this commerical, the neighbors generously provided the replacement! A fun festive message!
This commercial isn’t on television yet so here’s a sneak peak! Online shopping is becoming more and more popular. In fact, even in our current economic downturn, e-commerce websites continue to generate impressive sales figures nationwide. Bottom line: People enjoy shopping from home.
This is one of my favorite Goodnight spots! I love to bring tradition and education to the table when at all possible - so I made comical reference to the ‘world is flat’ theory! This was the first ad I wrote for GNSS and it was important to make it both memorable and effective.
I began working with Joy weeks before we shot the commercial. I did this to better understand the political environment we were in and fully understand Joy’s campaign goals. Joy is a person who becomes more passionate as she talks, so we purposefully avoided using a script to allow a more organic process to strengthen her message.
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