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Below is the new Fat Tony’s commercial, shot at both locations in Wilmington. This was a big production, and thanks to everyone who helped!

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Sterling Concepts and The Ivy Cottage asked IMEC to deliver a TV commercial to express the benefits of shopping locally.  IMEC first devised the slogan “stimulating the local economy two families at a time”, followed with a storyboard and feel-good concept that best illustrated a scenario that covered two target demographics.  Every stage of production was handled in-house.  This campaign has already received aclaim in the online viral market and can be seen locally on WECT, FOX and NBC.  Please browse the gallery and feel free to leave comments.

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This ad was shot on location at the College Road Goodnight Sleep Store.  We used a jib arm which allowed us to achieve the elevated shots and sweeping pans, lending a national feel to this local commercial.  Once again, every stage of production was handled in house.

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As the race for the whitehouse was hotting up, it seemed appropriate to write a commercial that recognized the emotion of the historic ‘08 election…albeit in a tongue-in-cheek way! One nation, under the covers!