free marketing advice

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Sterling Concepts and The Ivy Cottage asked IMEC to deliver a TV commercial to express the benefits of shopping locally.  IMEC first devised the slogan “stimulating the local economy two families at a time”, followed with a storyboard and feel-good concept that best illustrated a scenario that covered two target demographics.  Every stage of production was handled in-house.  This campaign has already received aclaim in the online viral market and can be seen locally on WECT, FOX and NBC.  Please browse the gallery and feel free to leave comments.

BACKWARDS ANSWER
Instead of looking at who you’re getting and why, take a look at who you’re not getting and why you’re not getting them.

1. Who isn’t coming to you?
2. Why are these people not coming to you?
3. Are you prepared to broaden your message to appeal to people who haven’t been attracted to you in the past?

I bet there’s something you can offer clients for free -as an incentive to spend over x dollars on your product.

For all the technology in the world, handwriting is one of the most romantic ways to communicate. When was the last time a client saw your handwriting?

If you find yourself collecting lots of business cards, and sometimes struggle to remember exactly who gave you what, write a few words on the card to remind you of where you met and what was talked about.

More tips coming in 09!