Archive for March 12th, 2009

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Sterling Concepts and The Ivy Cottage asked IMEC to deliver a TV commercial to express the benefits of shopping locally.  IMEC first devised the slogan “stimulating the local economy two families at a time”, followed with a storyboard and feel-good concept that best illustrated a scenario that covered two target demographics.  Every stage of production was handled in-house.  This campaign has already received aclaim in the online viral market and can be seen locally on WECT, FOX and NBC.  Please browse the gallery and feel free to leave comments.