Archive for December 12th, 2008

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I began working with Joy weeks before we shot the commercial. I did this to better understand the political environment we were in and fully understand Joy’s campaign goals. Joy is a person who becomes more passionate as she talks, so we purposefully avoided using a script to allow a more organic process to strengthen her message.

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A simple commercial to highlight the benefits of A2Z, a company which goes the extra mile for its customers. The mission was to deliver a kind hearted message to those who struggle with mobility, and demonstrate the benefits of the ‘work shop on wheels’.