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Archive for the ‘Television Commercials’ Category


A Goodnight Sleepstore (A)

Posted by: danburke

This ad was created to celebrate Presidents Day. You can watch the entire series we created for A Goodnight Sleepstore here.

Lilly May’s

Posted by: danburke  /  Tags:

Three cameras, eighty extras and a permit to shut down a busy downtown intersection.  It was one mighty effort reaping wondrous results!

Fat Tony’s Restaurants

Posted by: danburke  /  Tags:

IMECUS was asked to create a fun TV commercial to inspire more meatball eaters! Using the classic song “On Top Of Spaghetti”, we created our own take on the number to produce the fast moving score. From here we cast several singing actors to play the featured roles and designed the table scene around the rolling meatball (a rubber ball, wrapped in tin foil and painted brown!) The second restaurnat scene was shot on a different day with a warmer look. Both the client and the team were delighted with the results.

Wilmington Dental Care

Posted by: danburke  /  Tags: ,

A fun TV commercial designed to make children feel confident with their smiles. IMECUS developed the concept and wrote the script for this spot. It has been running on TV since May 2009, proving to be both successful and memorable.

The Ivy Cottage (A)

Posted by: danburke

This TV commercial was developed, produced and shot by IMECUS. The challenge was to demonstrate the advantages of shopping locally, and shopping on consignment. After researching the various benefits we came up with this cute story that targeted two demographic groups. This spot became very popular via Facebook.

To The Beat

Posted by: danburke  /  Tags: , ,

This was an exciting video we created to showcase an online shopping store. The aim of the commercial was to give viewers a clear sensation of what it’s like to browse the website. We used Adobe Aftereffects to bring life to this spot and added upbeat music to give it fashionable flow.

A Goodnight Sleepstore (B)

Posted by: danburke  /  Tags: ,

We have produced over a dozen TV commercials for A Goodnight Sleepstore, a growing retail company in both North and South Carolina. IMECUS developed the script work, graphic elements and animation for all of the spots in conjunction with Sterling Concepts. This particular TV commercial targeted students that were heading back to school.

Face RX

Posted by: danburke  /  Tags: ,  /  Comments: 1

This TV commercial was written and produced by IMECUS. We wanted to give the spot a clinical, professional look so we adopted some animation techniques that were simple, elegant and soothing. This TV commercial has been running in the Wilmington NC market since March 2010.

Kings Pharmacy

Posted by: danburke

Our production company shot this TV commercial on location at Kings Pharmacy.  Designed as a “Book End”, this 15 second spot adopts close-up shots and interesting camera angles to add a dynamic visual experience.  The colors were remastered using Magic Bullet, an awesome post-production tool for Adobe products.  The jingle was custom created in Wilmington, NC.