It has been an amazing journey. A few months ago, I didn’t know what to expect from my time here with IMECUS. I have learned so much about the real world and myself that I will use for the rest of my life.

As my last post, I will reiterate the message that I hope I have been conveying to you for the past semester.

What we are creating here at IMECUS isn’t just a product. It is a passion. A product would be the same thing for anyone to buy: Cheap. Fast. Mass-produced.

IMECUS isn’t built upon such an unstable foundation. It is built upon the enthusiasm we have to create for YOU! I actually was able to create a product called, “time flies when you are having fun.” It is a time-lapse video production concept that was inspired by a radio advertisement for a particular restaurant. The project is a short video that shows time-lapse footage on the busiest night of a restaurant or hospitality establishment. The great thing about the video is that it can apply to many different companies while highlighting the establishments unique flair at the same time.

We take our inspiration and create based on YOU. IMECUS doesn’t create for the unknown customer. We create for the people we make connections with. We actively engage to create a unique story. The reason I have emphasized the “story” this past semester is because it is what makes connections.

Businesses need to connect with their customers. Customers need to connect with the products. We don’t need guarantees. We don’t need special offers. We don’t need mass-production. We want reliable, intimate, unique experiences. We want a story.

With that being said, I have learned the value of the quality experience I want with a product. As an intern, I have been very satisfied with the quality of my experience with IMECUS. Please feel free to connect with me about my internship at IMECUS or marketing experience in general through my blog.

I hope the next intern picks up where I left off. Thanks for being so loyal. And stay in touch with IMECUS!

- Craig

Have you ever seen a pickle-picker-upper? If you haven’t then here is your first one:

A bit odd, but this is something that you use to grab pickles out of the jar. You just grab your pickle jar and then got to the drawer and grab your pickle-pickle-upper. It makes you think, what a great invention… or is it?

My family had one of these devices and we marveled at its novelty for a time. After a few months or so we were taking pickles out of the jar the way we always did, either with a fork or your fingers. So I ask, what constitutes a good invention? Is the pickle-picker-upper? Or, has it not been invented yet?

We create in order to change and move our world. When we create something that solves a small issue, that isn’t art. It’s a fix. The art lies in creating something that is beyond the problem. Invention is usually inspired by a problem or issue. The challenge comes into making it art.

While the pickle-picker-upper is clever, it is not art. It did not change the way I get my pickles out of the jar, it just gave me another option. Facebook changed the way we connect and advertise. Tablet computers change the way we use technology. Ipod changed the way we listen to music. Revolutions were made, not just mere inventions.

This is important because just like the pickle-picker-upper, IMECUS is looking for more than to solve a quick fix. We are here to take what you are asking for and create a new way of looking at something. Marketing is agressive and always moving and IMECUS is ahead of the pack. We are always create with passion that will result in more than the quick fix.

As for the pickle-picker-upper, maybe you can find the art in redesigning the pickle jar. Maybe there is a way to get the pickle without a tool or getting your fingers soggy. We just might leave that for the pickle experts to figure out.

Click the link below and tell me if David Beckham hit three trashcans from 60 yards away. Then read the rest of this blog post to find out the answer.

Beckham Pepsi Ad… Real or Fake?

So what do you think? Did he make it? Did he really hit three trashcans from 60 yards away, all in a row? There was no awkward cuts in the video to seem like it was fake. If you go back and watch just Beckham you can see that it is completely fluid motion. Along with the people in the background, they react as if he hit it as well. Do you want to know if it is real or not?

Here is the answer: It doesn’t matter.

You have all become part of the experience that Pepsi is creating. Pepsi allegedly was shooting a commercial with David Beckham and in an off-camera moment, made a bet with the cameraman. It doesn’t matter whether he actually made it or not. All you are thinking about is whether or not he did and how clever this advertisement truly is.

At IMECUS, we are striving for the same feelings. We brainstorm and come up with the art that best suit your product. Advertisement and video has hit a new level of creativity in order to attract new customers and that is what we are all about. Please take a look at the Blue Moon Gift Shop ad for an example of how we are becoming more and more innovative in our video production techniques.

Whether or not he really made it, I am sure you can search for the answer. But, if you are looking for a company that understand the message and meaning, look no further. IMECUS has the highest sense of creativity and your needs.

I take an integrative marketing communications course at UNCW. One major aspect of IMC is a customer centered experience. An experience that is tailored made toward those your interact with the most.

The customer centered experience is the connection that all consumers have under one product. The feeling you get when you watch that one commercial. The positive feeling you get about a paid service. That is the customer centric experience.

I write on this subject because I think we forget that if a customer experience isn’t created, then it will be made for you. Each product made, all conversations, every interaction all are part of the experience. We at IMECUS strive for a specific type of experience. The experience that we are constantly making a connection to your product or service. We strive to create that connection while maintaining fun and entertainment. We are committed to making it pain-free and fun while delivering high quality. That is what we indebted to… YOU! To find out more as always visit, IMECUS!

Happy March everyone!

We have been working hard at IMECUS to provide quality service for you. As you can see, I now have my own voice on the IMECUS blog roll while Dan makes updates on more specific projects he has been working on. I will be bringing you some information in regards to the video marketing industry in relation to what we are trying to accomplish here at IMECUS.

In a recent article from eMarketer.com, they claimed that advertising engagement is the goal for advertisers. Advertisers spend money on online video, but they are wary when doing. The reason being is to ensure that they are truly engaging their audience. (see article here) You can see in the graph from eMarketer that there is an increase in spending in online video. The reason being is that video tells a better story.

Engagement = story = a shared reality. Here at IMECUS, we strive to create that story for our clients. We bring our clients engaging videos because are always trying to tell the best story. Companies know they have to engage their audience on deeper levels in order to become more effective. We are fully aware of that engagement and strive to create that for clients and audiences. If you don’t believe us then check out our Blue Moon Gift Shop Ad or Sonny B. Boutique Ad.  Each ad offers a different way to engage the audience. Both tell a different story.

It is important to us to get to know our clients and understand the story they want to tell. That is all for now, but be on the look out for new projects and news. Until next time…

- Craig